The way we drive is changing. Globally, trends like urbanization, carpooling, and eventually, autonomous vehicles will mean that the demands we place on our vehicles will change, too. To meet this challenge, the design and function of every vehicular part must be re-imagined to fit these needs, and this includes the tire.
Goodyear is a world-leading supplier of tires for cars as well as every type of commercial, industrial and agricultural vehicle. The US manufacturer has built its reputation by leading the development of tire technology since the late 19th century. Here in the 21st century, it is still applying cutting-edge tech, including artificial intelligence (AI) to stay ahead of the competition.
The reasoning here is that, as cars become more electric and automated and less reliant on moving parts, the seemingly low-tech tire is an element where innovation can constantly bring benefits. It is one of the increasingly-few parts that still need routine maintenance and regular replacement. In an ideal world, it is also one of the few external parts that should come into contact with any physical object. This means it has access to a virtual “sensory faculty” – the sense of touch.
Goodyear CTO Chris Helsel explained to me that this was the jumping-off point, several years ago now, for a rethink of how the tire could become a more “intelligent” component – performing its duty more efficiently, while also helping to build a better understanding of what happens when the rubber meets the road.
He said, “We started thinking about how we can make the tires a more permanent structure for a vehicle through its life – and that was kind of the genesis behind this concept of the ReCharge.”
The concept tire – initially scheduled to be unveiled to the world at the canceled Geneva International Motor Show in March – uses AI to monitor and learn from driver behavior. Over its lifetime, it dispenses a synthetic material inspired by the carbon structure of spider silk, to alter the composition of the tire, adapting it to suit the way the vehicle is driven.
While 38% of consumers intend to postpone the car purchase an equal number of consumers also intend to pre-schedule their car purchase indicating demand prevails
A new study confirms that 70percent of Indian patrons are willing to try subscription-based ownership and servicing of different models from the same brand. Deloitte Global Automotive Consumer Study 2021 states that the emerging trend, at the back of the pandemic which has left them more cost-conscious, is seen the highest among Indian consumers, followed by China and the Republic of Korea. With 37 percent of consumers planning to buy a car in India much earlier than planned, a subscription model is a viable option for the consumer, OEMs as well as distributors indicating greater demand for mobility options in the marketplace.
The study, in its 12th year, provides insights from 24,000 consumers across 23 countries on how they feel about electric vehicles, vehicle purchasing, financing, and more. According to the study, Indian consumers have altered their timeline for acquiring a new vehicle and are willing to consider more affordable options. Now people are in the Mind set of Renting the car or choosing the Option of Hassle free rental car or self driving car rentals
Shift in consumer mindset
Shifts in consumer mindset show them rethinking about not only their next vehicle purchase but also what type of vehicle they will buy next. Timelines for acquiring their next vehicle vary greatly across the world and approximately one-third of consumers in India (38 percent) plan on delaying their next vehicle purchase and 65 percent of consumers intend to acquire a less expensive vehicle indicating a downside demand risk in the country.
Newer financing options emerging and over 50 percent of Indian consumers would like to go for early termination as an option for vehicle finance accounts.